In the 1970's, it was Bruce Brisson who first understood that random pieces of wire between audio components just couldn't do the job of accurately transporting an audio signal. That's why he spent years engineering and patenting (Pat. No.4,538,023) a solution that would become the standard of all modern high performance interconnects, which he then licensed to Monster® Cable. Watch Bruce talk about the Interlink® Reference: the interface that started the high end cable industry.