For Immediate Release
June 30, 2011
AudioEvo.org Launches Geotargeting Advertisment System
Sacramento, CA — AudioEvo.org, a social community website for audiophiles and music lovers, announced today the launch of their new advertising platform which takes advantage of geotargeting, a method of displaying ads based on the geographic location of the Internet user.
Geotargeting has become an important tool that online publishers use to allow their advertisers to target specific locations where their ads are displayed. An audio dealer who is located in San Francisco, for example, may not want to pay for Internet users in Los Angeles to know about a special sale. In this example, by excluding locations outside of San Francisco, the advertiser is able to get a better value for their advertising dollar by advertising to local consumers only. Sites like Facebook and Google have been using this technology for years. Small audio-related websites, however, have struggled to implement it.
Gavin Fish, co-founder of AudioEvo.org, added, "Manufacturers, distributors, and dealers of high-end audio gear have had a problem with the online advertisement systems on the most popular websites in our industry, though they probably didn't know it. With this technology, manufacturers will be able to advertise on behalf of their dealers and distributors in areas specific to those partners throughout the world. And they can do this for as little as $10.00, something that has been long missing in our industry."
AudioEvo.org receives over 200,000 unique visits a month by self-identified audiophiles. The site is formatted similarly to Facebook, which allows members to easily post status updates, participate in discussions, and share photos and videos. Members come from 83 countries and territories and have sound systems ranging from modest to extravagant.
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